LAB7 - WE’RE BIG ON IDEAS

DISCLAIMER - THIS CAMPAIGN WAS USED FOR A PITCH AND WAS NOT PUBLISHED. THIS CAMPAIGN SUCCEEDED IN BEING AWARDED THE CLIENT

THE BIGGEST BARRIER ISN’T A LACK OF IDEAS, BUT GUIDANCE

THE INSIGHT

LAB 7 IS AN INNOVATION INITIATIVE THAT HELPS ENTREPRENEURS AND PIONEERS TAKE THEIR IDEAS FROM START TO FINISH WITH STATE-OF-THE-ART FACILITIES AND FULL SUPPORT.

Lab7 is an innovation initiative that helps entrepreneurs take their ides from start to finish with a full state-of-the-art facility and support. Knowing this, we tapped into an insight that goes back to the core of an idea and the essence of Lab7’s positioning. Let’s face it, entrepreneurs are swarming the planet because of their ambition. So, it’s safe to say that we aren’t short on ambition, and we aren’t short on ideas. We wanted to position Lab7 as an institution that supports those BIG ideas, a place that gives ideas that room to grow. Which lead to our tagline and a campaign that shows that we were BIG on BIG ideas.

THE IDEA

We built the campaign around a single narrative: “The Journey of an Idea.” Instead of talking about entrepreneurship in abstract terms, we personified the idea itself, following it from the moment it sparks in someone’s mind to the moment it becomes something real. With the tagline “We’re BIG on ideas”, we created a main film and a series of content pieces that positions Lab7 as just that, an IdeaTank that takes your thoughts and grows it to the max.

THE ROLLOUT

The campaign starts with a main film that brings the concept of the tagline forward, followed with tactical posts.