KULT - JOIN THE MOVEMENT
KULT is a new up-and-coming streetwear, athleisure brand that started in Beirut, Lebanon but is expanding to countries in the Middle East. We were tasked with a full branding concept from A to Z which included name creation, logo design, and a branding concept.
BRAND NAMING
The brand focuses its personality on community, an edgy and street-style group that always sticks up for one another. We created a brand name and main messaging that positions KULT. as the athleisure brand that goes to the end of the world to protect one of its own.
