KANZ BEIRUT
THE STORY OF HOME
BEIT KANZ WAS ON A MISSION TO RESCUE LEBANON’S LONG LOST RECIPES AND BRING HERITAGE BACK TO THE TABLE. WE TOOK THIS AS A COPYWRITING MISSION TO SHARPEN BEIT KANZ’S STORYTELLING STYLE SO THAT OUR COMMUNICATION WOULD HIT WITH NOSTALGIA BUT STILL SPEAK A MORE CASUAL TONE. THINK TRADITIONAL FLAVORS WITH A TOUCH OF YOUTH.
FROM THIS, WE CREATED A MESSAGING FRAMEWORK THAT BECAME A SIMPLE FORMULA, PART MEMORY, PART MODERNITY, AND A WHOLE LOT OF MOUTHWATERING WORDS.
REVIVING FORGOTTEN RECIPES
FROM PAGES STAINED WITH STORIES
WITH A SPRINK OF THE PAST
THE BRAND STORY
One day, a small charming piece of land emerged in the hear of the Mediterranean.
Under its warm sun rays, a land of culture, art, hospitality, and generosity where its biggest KANZ lies within its magical, colorful products.
But KANZ is more than just food. It’s about
Reviving traditions for future generations
Unfolding the secrets of forgotten recipes and crafts
Uplifting the culture of our heritage
Cultivating the growth of our communities
Displating the masterpieces of Lebanon’s cuisine
Best forgotten tails were gathers from all corners of the land to take you on a cultural culinary journey, where you will experience
