JANA’s MISSION IS BRING AUTHENTIC MEDITERRANEAN FLAVOR THE WORLD, USING HOMEGROWN INGREDIENTS SOURCED FROM THE MOUNTAINS OF LEBANON. THEY BOAST THEIR STRAIGHT-FROM-HOME TASTE IN ALL THEIR PRODUCTS. THE CONCEPT OF THE COPYWRITING WAS TO CREATE THAT WARM FEELING, FAMILIAR…NOSTALGIC.

USING A TONE OF VOICE THAT INVITES PEOPLE IN, THE 2-PHRASE COPY WAS UTILIZED ACROSS THE PACKAGING, ADS, AND MORE.